SEO opportunities
SEO Growth Plan for The Natural Circle
This Statement of Work covers ongoing SEO for The Natural Circle's farm shop, egg, olive oil and honey range. It follows the approved audit for thenaturalcircle.com.au.
Current barriers
Several categories of issues are holding the site back from capturing search traffic.
The Natural Circle already has real organic traction on its flagship products — the barrier isn't authority, it's content depth and on-page fundamentals.
Proposed work sequence
A phased approach to closing the gap, starting with the highest-impact fixes.
Quick wins
- Add a homepage meta description and set one clear, keyword-relevant H1
- Add Product/LocalBusiness JSON-LD schema across the homepage and product pages
- Push the striking-distance terms (farm shop near me, farms perth, chicken farm perth) with stronger on-page copy and internal links
- Ask recent farm stall and market customers for Google reviews to build past the current 11
- Add product pages for raw redgum honey (500ml/1L) and the new 250ml olive oil — both are already selling at the farm stall and markets but aren't on the site yet
Foundation
- Build a dedicated /olive-oil/ category page unifying the three SKUs already ranking well
- Publish comparison/education content: free-range vs pasture-raised eggs, what is regenerative farming
- Add a llms.txt file and expand the farm-events page for local farm-tour searches
- Build an agritourism/"visit the farm" page covering on-farm markets, no-dig workshops, and the animals (dogs, horses, sheep, alpacas, pig, ducks)
Growth
- Build out the 9 content clusters identified as pillar/blog content over the next two quarters
- Expand local landing pages for surrounding Perth suburbs and the SJ Farmers Market stall
- Target featured snippets for the highest-volume informational queries (regenerative farming, raw honey benefits)
- Once confirmed with the no-dig market garden collaborator, consider a joint content angle for the market garden and orchard produce now reaching the farm stall
Capturing the current striking-distance gap alone is worth an estimated ~55 extra visits and ~$210/month in equivalent ad spend — before any of the new content clusters are built out.
SEO packages
Monthly SEO work
Every plan includes technical SEO, schema markup, competitor monitoring, local SEO and monthly reporting. The plan sets the publishing volume and time available each month.
| Package | Estimated hours/month | Monthly investment |
|---|---|---|
| SEO Starter | 8–10 hrs | $1,500/month |
| SEO Grow | 18–22 hrs | $3,000/month |
| SEO Scale | 35–40 hrs | $6,000/month |
Investment
Choose a monthly SEO package
Select the plan that suits the publishing schedule and level of support The Natural Circle wants. All amounts are GST free.
First 90 days
After acceptance, we will confirm priorities, access and the publishing calendar. The work will start with the audit's quick wins, then move into product, category and content pages based on the selected package.
Mutual agreement
SEO services agreement
This agreement is between Urban Living Pty Ltd ATF Urban Living Trust, trading as Focus Web Designs, in Western Australia (we, us or Focus Web Designs), and The Natural Circle (you).
Scope
We will provide the SEO services in the package you select, including the shared work listed in this Statement of Work. Delivery volume is based on the selected package and estimated hours. Any work outside that scope requires written agreement before it begins.
Your responsibilities
You will provide timely access to relevant website, analytics and business information, plus timely feedback and approvals. You are responsible for checking factual claims about products, prices and services before publication.
Our responsibilities
We will carry out the agreed work with reasonable care, report monthly and keep confidential information private. Search rankings, traffic, enquiries and sales depend on factors outside our control. We do not guarantee a particular result.
Fees and term
The selected package is billed monthly in advance and is due within 7 days of invoice. The engagement continues month to month with no lock-in contract. Either party may end it with 30 days' written notice. Fees are GST free.
Ownership
You retain ownership of the assets and information you provide. You may use the content and reports we create for your business once the related fees have been paid. We retain our working methods, templates and internal systems.
Liability and law
To the extent permitted by law, neither party is liable for indirect or consequential loss arising from the services. This agreement is governed by the laws of Western Australia.
Review note
This is a commercial draft. Have your legal adviser review it before using it as your final service agreement.
Next Steps
Choose a package, then contact Candice
Please choose the SEO package that fits The Natural Circle's priorities.
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1
Review the packages
Starter, Grow and Scale are set out in the Investment section.
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2
Accept this Statement of Work
Digitally sign the acceptance box below to confirm the selected package.
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3
Receive the next steps
Focus Web Designs will confirm access, priorities and the first 90-day work plan.
Statement of Work Accepted!
Thank you, . Your signature has been recorded.
The Focus Web Designs team will be in touch shortly to kick off your plan.
Signed on