12-Month Content Plan for The Natural Circle

Keep the local buying paths current. Build the pages people search for.

This plan starts with local, product-led pages that support existing farm-stall and stockist sales. It then builds the education and visit-the-farm content identified in the keyword research. Every monthly topic has a role: help a nearby customer find the product, explain how the farm works, or give stockists and visitors a reason to stay connected.

Keep farm-stall information, stockist availability and product pages current so existing business relationships are supported.
Turn high-intent searches into dedicated pages, beginning with farm-stall, eggs, honey and olive oil terms.
Use social and email to send people back to each month’s page, farm stall, event or confirmed retail partner.

Built from the approved keyword research and a review of thenaturalcircle.com.au on 18 August 2026. It is a recommended plan, not a committed delivery schedule until scope and client approvals are confirmed.

Recommended monthly cadence

The cadence gives The Natural Circle a steady, practical publishing rhythm. Technical fixes and page maintenance sit alongside the core content, rather than replacing it.

SEO content2 substantive page actions a month

Usually 1 commercial, local or product page and 1 supporting education, comparison or FAQ page. Existing product pages receive internal-link, copy, schema and stockist-detail updates where required.

farm shop near me pasture raised eggs raw honey olive oil perth regenerative farming

Instagram and Facebook2 content themes each week

8 core post themes each month, adapted for each platform: 1 search-led education or product story and 1 farm-stall, stockist, event or farm-life post each week. Use confirmed farm photography and short-form video where available.

Each month includes a regular “where to buy” or retail-partner feature once availability has been checked.

LinkedIn2 posts a month

Use LinkedIn for regenerative practice, local food production, farm-to-business supply and approved stockist or hospitality partnerships. The purpose is relationship visibility, not a copy-and-paste consumer product feed.

Email2 sends a month

1 farm-stall and stockist update, plus 1 product, education or event email tied to the month’s SEO content. The list, consent status, sender details and email platform need confirmation before the first send.

Photography, video, product availability, event dates, retailer details and factual claims stay subject to client sign-off. Paid ads, daily community management and email-platform setup are not included in this recommended cadence.

Quarter 1: detailed delivery plan

September to November 2026

Month 1 · September 2026

Make the farm stall and egg range easier to find

Start with local purchase intent. The farm-stall and egg pages already give The Natural Circle credible material to build on, and both support farm-stall visits, retail listings and direct sales.

SEO focus

Farm-stall page: expand /farm-stall/ around “farm shop near me” (1,300 searches) and “farm stall” (90), using verified location, opening and product details.
Egg page refresh: strengthen /pasture-raised-eggs/ for “pasture raised eggs” (3,600), “farm fresh eggs near me” (320) and “pasture raised eggs near me” (170).
Search foundations: homepage H1 and meta description, Product and LocalBusiness schema, clearer internal links from the farm stall, eggs and farm pages.

Social focus

Weekly themes: farm-stall introduction, what pasture-raised means, verified stockist spotlight, and a farm-practice story. The two best B2B stories become LinkedIn posts.

Email focus

Send 1: where to find The Natural Circle, with current farm-stall and stockist details. Send 2: pasture-raised eggs, pointing to the refreshed page and verified retailers.

Stockist names, addresses and current availability must be checked before publication.

Month 2 · October 2026

Turn honey search interest into clear product paths

The site has existing traction for raw honey, but the new redgum line needs a dedicated place to rank and a simple path from education to purchase.

SEO focus

Raw redgum honey: create the proposed product page for 500ml and 1L once product labels, stock and approved product language are supplied. Target “redgum honey” (320) and the raw-redgum companion term.
Raw honey refresh: improve /product/raw-honey-1kg/ for “raw honey 1kg” (590), “where to buy raw honey” (210) and its current “raw honey Perth” visibility.
Product support: add reviewed Product schema, internal links from the farm stall and an approved stockist or farm-stall purchase route.

Social focus

Weekly themes: honey at the farm stall, product availability, behind-the-scenes farm content and an evidence-checked raw-honey explainer. LinkedIn focuses on local food production or approved wholesale relationships.

Email focus

Send 1: raw honey and farm-stall availability. Send 2: the new redgum range when product details and stock are confirmed.

No nutrition or health claim is published unless the client supplies approved, substantiated wording.

Month 3 · November 2026

Give the olive-oil range one clear home

The existing 5L olive-oil product already ranks well. A category page can connect the range, support the new 250ml SKU and make local purchase options easier to understand.

SEO focus

Olive-oil category: build the proposed /olive-oil/ page around “olive oil Perth” (90), with links to each confirmed size and farm-stall availability.
250ml olive oil: create the proposed product page once product data is confirmed; link it with the existing 1L and 5L products.
Existing SKU updates: review 5L and 1L product copy, images, schema and internal links. The 5L product already ranks in positions 2 to 3 for a core term, so protect that visibility.

Social focus

Weekly themes: product-range guide, farm-stall purchase prompt, retail-partner feature and a practical gifting or pantry-use story. LinkedIn uses approved retailer or hospitality angles.

Email focus

Send 1: olive-oil range and farm-stall update. Send 2: a seasonal availability or retail-partner email once details are confirmed.

Product prices, stock, delivery terms and retail locations require a final client check.

Months 4 to 12: thematic roadmap

December 2026 to August 2027

Month 4
December

Local farm discovery and eggs

Strengthen the farm page for “farms Perth” (590), “organic farm near me” (320) and local-farm discovery. Publish the approved pasture-raised versus free-range comparison content.

Social and email

Summer farm-stall availability, confirmed stockist opening information and a plain-language egg comparison theme.

Month 5
January

Regenerative farming education

Publish the proposed regenerative-farming page around “regenerative farming” (1,000) and “what is regenerative farming” (390). Link the explanation back to eggs, farm practices and the farm page.

Social and email

Farm-practice stories using real imagery and verified detail. LinkedIn can speak to local food systems and business relationships.

Month 6
February

Visit-the-farm and events

Expand /farm-events/ for “farm tour Perth” and “farm visit Perth”. Prepare a repeatable event page and email structure for confirmed workshops, markets and visitor experiences.

Social and email

Event notices, farm-visit content and a practical “plan your visit” series. Workshops and animal experiences stay pending dates and approval.

Month 7
March

Honey education that supports sales

Publish “What is raw honey?” (480) and assess a raw-honey-benefits article (720) only where factual and legal review supports the final copy. Keep both pages linked to the product and farm-stall path.

Social and email

Answer common purchase questions, show verified product availability and feature one approved retail or farm-stall route.

Month 8
April

Olive-oil product depth and partner visibility

Refresh olive-oil product content, collect approved product and image updates, and keep retailer or hospitality references current. Prioritise product information that makes choosing a size straightforward.

Social and email

Pantry-use, product-size and local-supply themes, with a retail-partner feature after current availability is checked.

Month 9
May

Local search and stockist footprint

Review farm, farm-stall and egg pages against local terms, Google Business Profile information and stockist details. Add confirmed FAQs and internal links where search questions show a gap.

Social and email

“Where to buy” content, community proof and a review-request process for recent farm-stall and market customers.

Month 10
June

Seasonal stall content and market-garden collaboration

Publish seasonal farm-stall or market-garden content only after the collaborating grower, produce details and permissions are confirmed. Refresh the farm-stall page with verified seasonal information.

Social and email

Seasonal produce, farm-stall updates and event notices using current imagery. Keep availability language precise.

Month 11
July

FAQ and answer-engine readiness

Review the egg, honey, olive-oil and regenerative pages for useful FAQs, internal links and structured data. Add the approved llms.txt file and check that local business information still matches the site and profile.

Social and email

Use the clearest FAQ answers as short educational posts and direct readers back to the relevant page.

Month 12
August

Annual review and next-year priorities

Review rankings, organic visits, content performance, stockist-referral visibility and newsletter engagement. Refresh the highest-potential pages and set the next 12-month content priorities from the results.

Social and email

Share the year’s approved farm and community highlights, then reset the content calendar with client priorities and seasonal dates.

Content approval rule

Every product, stockist, event and farming claim needs a named client source or approval before it goes live. This includes product size, price, available locations, dates, photography and health-related wording.

Social and email setup

Before production begins, confirm target audience, brand voice, current image library, hashtag and CTA rules, LinkedIn owner, newsletter list consent, sender profile and email platform.

What the plan is designed to improve

The first quarter is designed to remove clear gaps around local buying, eggs, honey and olive oil. The rest of the year builds the site’s depth around the farm’s core product lines, regenerative practices and visitor interest.

More useful entry pages for people looking for a farm stall, pasture-raised eggs, raw honey and olive oil in the Perth area.
Consistent visibility for stockists and existing retail relationships through current web, social and email content.
Better internal linking between the farm story, product pages, farm-stall page and future education content.
A quarterly review point to change the next quarter’s content order when rankings, availability or business priorities change.

What to confirm before delivery starts

1. Select the scope

Confirm the SEO package and whether the Emails & Socials add-on is included. The cadence can then be converted into a committed monthly production schedule.

2. Confirm channels and assets

Confirm the newsletter platform, list ownership and consent, Instagram and Facebook access, LinkedIn ownership, brand assets, photography and the product-information source.

3. Approve Quarter 1

Approve the September to November order, then collect the stockist list, product details and any event dates needed for the first month.