Your organic presence today
A snapshot of where thenaturalcircle.com.au sits in Australian organic search right now.
Technical health
| Area | Status | Notes |
|---|---|---|
| Site security (HTTPS, SSL) | Good | Site serves over HTTPS with a valid certificate |
| robots.txt | Good | Present and well-formed, references the sitemap |
| XML sitemap | Good | wp-sitemap.xml referenced correctly from robots.txt |
| Homepage meta description | Needs work | No meta description tag found on the homepage |
| H1 usage | Watch | Homepage uses multiple link-styled H1-level headings ("FAMILY FARM", "FARM DIRECT PRODUCE") instead of one clear page H1 |
| Structured data / schema | Needs work | No JSON-LD schema detected on the homepage (no Organization, Product, or LocalBusiness schema) |
| llms.txt (AI search) | Needs work | File does not exist, so the site is not represented in AI-generated answers |
Where you could be
Product and local-intent keywords where The Natural Circle already ranks but hasn't reached page one yet.
| Keyword | Position | Monthly searches | CPC | Difficulty |
|---|---|---|---|---|
| raw honey perth | 6 | 90 | $0.61 | Hard |
| chicken farm perth | 19 | 110 | $0.17 | Easy |
| farm fresh eggs near me | 20 | 320 | $0.83 | Easy |
| organic farm near me | 23 | 320 | $1.10 | Hard |
| farms perth | 25 | 590 | $0.84 | Medium |
| farm shop near me | 29 | 1300 | $0.83 | Medium |
| certified humane pasture-raised eggs | 30 | 390 | $0.17 | N/A |
What the difficulty score means
Easy (0-10): a handful of on-page and internal-linking fixes should be enough. Medium (11-30): needs a stronger dedicated page and a few supporting links. Hard (31+) or highly competitive nationally: needs a sustained content push. Most of the site's high-value local terms sit in the Easy-to-Medium range.
What the gap is costing you
The traffic and enquiries The Natural Circle is leaving on the table each month by sitting off page one for high-intent product and local terms.
How this is calculated
For each striking-distance keyword we compare the site's current click-through rate at its position to the ~12% CTR a top-3 ranking would earn, using a standard organic CTR-by-position curve. The volume difference gives missed visits; a 2% visit-to-enquiry rate gives missed enquiries; multiplying missed visits by CPC gives the equivalent Google Ads spend.
Paid search value by keyword
| Keyword | Monthly searches | Google Ads CPC | Annual ad cost (top 3) |
|---|---|---|---|
| farm shop near me | 1300 | $0.83 | $1,554 |
| farms perth | 590 | $0.84 | $714 |
| organic farm near me | 320 | $1.10 | $507 |
How you compare
Organic search visibility compared to the farms and food producers competing for the same searches.
| Domain | Total keywords | Page 1 | Est. traffic | Traffic value |
|---|---|---|---|---|
| 11acre.farm | 201 | 67 | - | $9,549 |
| jacarandahill.com.au | 136 | 10 | - | $493 |
| harrisfarm.com.au | 139 | - | - | $135.9 |
| buywesteatbest.org.au | 140 | - | - | $88.4 |
| thenaturalcircle.com.auYou | 606 | 33 | ~602 | $602 |
Content gap
High-value keywords and topic clusters The Natural Circle does not yet have a dedicated page for.
| Keyword | Monthly searches | CPC |
|---|---|---|
| farm to table perth | - | - |
| buy eggs direct from farm | - | - |
| grass fed beef perth | - | - |
What this means
None of these clusters have a dedicated page yet — they currently rely on the homepage or aren't targeted at all, leaving national/local search volume on the table. The Agritourism cluster is new, covering on-farm markets, no-dig workshops and the resident animals (dogs, horses, sheep, alpacas, pig, ducks).
Untapped topic clusters
Pasture-Raised Eggs
Raw Honey (incl. Redgum)
Agritourism & Farm Experiences
Regenerative Farming Education
Local SEO snapshot
For a farm shop with a physical stall, local search presence drives calls, directions and market visits.
| Business name | The Natural Circle |
| Category | Farm shop (also listed as Egg supplier, Food producer) |
| Address | 2169 S Western Hwy, Jarrahdale WA 6125 |
| Phone | +61 419 566 778 |
| Profile claimed | Yes |
Local SEO observations
Google Business Profile is claimed and has a perfect 5.0 rating, but only 11 reviews — thin compared to the 20-50+ reviews typical of an established local pack listing. The listing correctly highlights the farm stall, pasture-raised eggs, olive oil, raw honey and the SJ Farmers Market stall — this description should be mirrored in on-site copy and schema.
The barriers
Four issues currently limit organic performance for The Natural Circle.
The Natural Circle already has real organic traction on its flagship products — the barrier isn't authority, it's content depth and on-page fundamentals.
The path forward
A phased approach to closing the gap and building on existing organic traction.
Quick wins
- Add a homepage meta description and set one clear, keyword-relevant H1
- Add Product/LocalBusiness JSON-LD schema across the homepage and product pages
- Push the striking-distance terms (farm shop near me, farms perth, chicken farm perth) with stronger on-page copy and internal links
- Ask recent farm stall and market customers for Google reviews to build past the current 11
- Add product pages for raw redgum honey (500ml/1L) and the new 250ml olive oil — both are already selling at the farm stall and markets but aren't on the site yet
Foundation
- Build a dedicated /olive-oil/ category page unifying the three SKUs already ranking well
- Publish comparison/education content: free-range vs pasture-raised eggs, what is regenerative farming
- Add a llms.txt file and expand the farm-events page for local farm-tour searches
- Build an agritourism/"visit the farm" page covering on-farm markets, no-dig workshops, and the animals (dogs, horses, sheep, alpacas, pig, ducks)
Growth
- Build out the 9 content clusters identified as pillar/blog content over the next two quarters
- Expand local landing pages for surrounding Perth suburbs and the SJ Farmers Market stall
- Target featured snippets for the highest-volume informational queries (regenerative farming, raw honey benefits)
- Once confirmed with the no-dig market garden collaborator, consider a joint content angle for the market garden and orchard produce now reaching the farm stall
Projected impact
Capturing the current striking-distance gap alone is worth an estimated ~55 extra visits and ~$210/month in equivalent ad spend — before any of the new content clusters are built out.