The Backyard Pantry already ranks for 673 keywords and draws about 2,696 visits a month, with 131 of those keywords on page one. That is a wide footprint for a young marketplace. The problem the audit found is not reach, it is depth: keywords sit just below page one, the highest-demand categories have no page at all, and the near-me searches land on one national directory page instead of regional ones.
This plan runs directory-first. Month one pushes the keywords already on page two. Month two builds the missing category pages so producers are listed under the products people search for. Month three splits the near-me demand into South West regional pages and adds the high-intent content that converts. The focus area is Perth south of the river through to Busselton, broadening later.
Built for the SEO Scale plan: one pillar or landing page and one blog post each week, so eight pieces a month. The Emails & Socials add-on runs alongside it with a minimum of three social posts a week and a weekly email newsletter.
Work starts in August, ahead of the September kick-off, on the on-page issues the audit flagged.
August is set-up, not publishing. The audit found the homepage has no H1 and an auto-generated meta description, and the main /products/ page carries about 11 words of crawlable text. Those fixes come first so every page published from September lands on a healthy site.
Each month has one job. Keywords, volumes and positions below are taken straight from the approved keyword research.
Every keyword sitting at positions 11 to 20 rates Easy difficulty except one. These are the cheapest wins available, so month one deepens the product pages that already rank and adds the supporting guides competitors use to hold the top spots.
The audit's largest gap is category pages. Shoppers search heavily for olive oil, avocado oil, organic fruit and veg, organic meat and pasture raised eggs, and the site has no dedicated page for any of them. Each category page lists the producers who sell that product, which is the directory-first plan working as intended.
The find-a-producer directory already ranks for dozens of near-me searches but sits at positions 30 to 60, because one national page competes against local results. Month three splits that demand into regional pages for the South West focus area, then closes with the high-intent content that turns visits into orders.
The Emails & Socials add-on runs alongside the search content at a minimum of three social posts a week and one email newsletter a week, with room to scale up as the producer network grows. Every post and email is drawn from that month's content, so the search work and the audience work reinforce each other.
A repeatable weekly rhythm rather than one-off posts, which is what keeps producers visible and shoppers returning between orders.
Every figure below comes from the approved audit for backyardpantry.com.au. Search results depend on factors outside anyone's control, so these are the sizes of the opportunities being targeted, not guarantees.
The quick wins in month one are the fastest return. The category pages in month two target clusters worth 15,690 searches (cold pressed oils) and 4,580 searches (pasture raised eggs). The regional pages in month three target the 19,200-search near-me cluster the directory already ranks for at positions 30 to 60. Each layer supports the next through internal links.
Fruit and veg box keywords are excluded because the marketplace does not offer boxes today, even though they carry the highest CPCs found in the research. They stay parked until that changes. No Google Business Profile work is included: The Backyard Pantry is a marketplace, not a business at one address, so regional location pages carry the near-me demand instead.
The next step is confirming the plan and the package, so the August build work can begin and the first pieces publish in September.