A snapshot of where backyardpantry.com.au sits in Australian organic search. The Backyard Pantry is a directory that connects local producers with local buyers, and its footprint is already unusually wide for a young marketplace: hundreds of keywords, most sitting just below page one.
| Area | Status | Notes |
|---|---|---|
| Site security (HTTPS, SSL) | Good | Valid SSL; site serves over HTTPS with canonical URLs in place |
| robots.txt | Watch | Present, but 'Disallow: /*?' blocks all URLs with query strings, which can block filtered category and search pages; Crawl-delay: 10 slows crawling |
| XML sitemap | Good | AIOSEO sitemap index with post, page and product sitemaps, referenced and up to date |
| llms.txt (AI search) | Good | File exists (generated by AIOSEO), so the site is discoverable by AI search tools |
| Homepage H1 | Needs work | No H1 heading detected on the homepage; the main topic signal is missing |
| Homepage meta description | Watch | Present but auto-generated from page copy and duplicated in social tags; a written description would improve click-through |
| Product listing content depth | Needs work | /products/ page has ~11 words of crawlable text; category pages need intro copy to rank |
| Structured data (schema) | Watch | Basic WooCommerce markup only; product schema with ratings and price would win richer listings |
| Page speed | Good | Homepage responds in ~0.6s |
The Backyard Pantry is not a business at one address. It is a tool that lets people buy directly from the farmer, so there is no single location to list. The near-me demand in this audit is instead captured with regional location pages for the South West focus area.
Keywords where backyardpantry.com.au already ranks on page two (positions 11-20), one push from page one.
| Keyword | Position | Monthly searches | CPC | Difficulty |
|---|---|---|---|---|
| honey ham glaze recipes | 11 | 1,000 | $0.06 | Medium |
| vegetable garden cover | 11 | 480 | $0.88 | Easy |
| jarrah honey | 14 | 1,900 | $1.57 | Easy |
| covered garden beds | 14 | 1,600 | $0.60 | Easy |
| backyard fresh | 15 | 390 | $1.66 | Easy |
| local produce near me | 15 | 260 | $1.94 | Easy |
| backyard farm | 16 | 480 | $0.22 | Easy |
| pantry fresh | 17 | 880 | $0.00 | Easy |
| fresh truffles | 17 | 260 | $0.81 | Easy |
| truffles pizza | 18 | 390 | $0.08 | Easy |
| farm shop | 20 | 1,600 | $1.33 | Easy |
| truffle salt | 20 | 880 | $0.60 | Easy |
Easy (0-10): a few on-page improvements can move it. Medium (11-30): needs content depth plus internal links. Every one of these keywords rates Easy, which is unusually favourable.
The visits and orders left on the table each month by sitting on page two for buying keywords.
For each page-two keyword we compare the click-through rate at the current position with a top-3 position (~12% of searches) using a standard organic CTR curve. The difference is the traffic being left on the table; multiplying those missed clicks by each keyword's cost-per-click shows what the same visits would cost in Google Ads.
| Keyword | Monthly searches | Google Ads CPC | Annual ad cost, top 3 |
|---|---|---|---|
| jarrah honey | 1,900 | $1.57 | $4,296 |
| farm shop | 1,600 | $1.33 | $3,064 |
| avocado oil | 12,100 | $0.17 | $2,962 |
| rye flour | 4,400 | $0.45 | $2,851 |
| covered garden beds | 1,600 | $0.60 | $1,382 |
The closest real-world peers from the live search results. Harris Farm Markets dominates nationally but is an east-coast retailer; the WA farm-direct field is still open, and The Backyard Pantry already matches the keyword breadth of established local players.
| Domain | Total keywords | Page 1 | Est. traffic | Traffic value |
|---|---|---|---|---|
| harrisfarm.com.au | 49,275 | 10,325 | 624,808 | $291,727 |
| dirtycleanfood.com.au | 2,905 | 384 | 14,107 | $15,794 |
| thepeoplesproduce.com.au | 833 | 260 | 6,425 | $4,211 |
| frescoproduce.com.au | 671 | 36 | 2,045 | $2,457 |
| backyardpantry.com.auYou | 673 | 131 | 2,696 | $755 |
| Keyword | Your position | Number 1 ranking domain |
|---|---|---|
| farm fresh produce perth | Not in top 10 | thepeoplesproduce.com.au |
| jarrah honey | Not in top 10 | honeyforlife.com.au |
| truffle salt australia | #8 | randomharvestgourmet.com.au |
| pasture raised eggs perth | #3 | www.dirtycleanfood.com.au |
| cold pressed avocado oil | #4 | cherrycreek.estate |
| local produce near me | #4 | visit.brisbane.qld.au |
| farm gate produce wa | Not in top 10 | www.margaretriver.com |
| buy fruit and vegetables online perth | Not in top 10 | thepeoplesproduce.com.au |
High-volume searches The Backyard Pantry's own shoppers make where the site has no page at all.
| Keyword | Monthly searches | CPC |
|---|---|---|
| olive oil | 27,100 | $0.83 |
| organic fruit and vegetables | 880 | $1.89 |
| organic lamb | 110 | $0.66 |
| organic meat | 1,000 | $2.17 |
| pasture raised eggs | 3,600 | $0.19 |
| jarrah honey perth | 170 | $1.22 |
| market garden | 720 | $0.20 |
| fruit shops near me | 18,100 | $0.29 |
These are searches The Backyard Pantry's own shoppers make where the site is invisible or a competitor page leads. Most need one new page each: an olive oil category page, an organic fruit and veg category page, an organic meat category page and regional producer location pages cover the bulk of the volume.
Searches for raw and unpasteurised milk appear in the full keyword research because the demand is real, but raw milk cannot legally be sold for human consumption in Australia. The right play is an honest educational guide that routes readers to legal dairy producers, not a product page.
Four categories of issues are holding the site back from converting its wide footprint into page-one visibility.
Each barrier is fixable with content and on-page work. No technical rebuild is needed, and every striking-distance keyword rates Easy difficulty.
A phased plan for turning the site's unusually wide keyword footprint into page-one rankings and orders. The plan is directory-first: regional location pages and indexable producer pages are the backbone, with category pages listing the producers who sell each product.
Capturing top-3 positions on the current page-two keywords alone is worth roughly 1,113 extra visits and around 22 orders each month, before any of the new category, eggs or regional location pages start ranking.
This audit shows where the opportunity sits. The next step is a short conversation about which wins to pursue first and the timeline to get there.