A hub-and-spoke plan for Aug 2026 – Jul 2027. We build five evergreen pillar hubs, then point a steady stream of blog posts back at each one — every piece anchored to a buying-intent keyword and internally linked to a money page.
Five permanent pillar pages act as hubs. Every blog links up to its pillar, funnelling authority and readers toward the money page.
Any mix of pillar or blog — plus product-page updates and opportunistic keyword pages where we spot an opening.
Topics chosen for commercial keywords, not just traffic. Each maps to a category or product page as the conversion point.
Pillars go up early (evergreen); seasonal blogs publish 6–12 weeks ahead of WA's touring, camping and fishing peaks.
Two hubs are already built and awaiting publish — Water Bladders (June) and Camping Showers (July) — so we only build the three new pillars (Fuel Bladders, Camping Accessories / Niche Innovations, and the proposed 4WD & Touring hub). Every blog post links back to its pillar, which feeds a money page.
Prefer 4 pillars? Drop Pillar 05 and fold the 4WD / touring blogs into Water Bladders and Fuel Bladders. The schedule below still works — just reassign those spokes.
June and July are already built and sitting in the hub awaiting publish (nothing is live yet). From August we build the three new pillars (front-loaded Aug–Oct), then the calendar is a steady flow of blog spokes feeding all five hubs. Every month ships at least two posts plus product-page updates and opportunistic keyword pages, season-timed for WA. ■ AWAITING ■ NEW PILLAR ■ BLOG ■ REFRESH
Your brand guide names this the #1 pre-purchase question and highest-priority content asset. These are low-competition, high-intent, pre-qualified pages, each linking to the matching slim-bladder product. We drip them through the back half of the year — top WA touring vehicles first: