A hub-and-spoke plan for Aug 2026 – Jul 2027. We build five evergreen pillar hubs, then point a steady stream of blog posts back at each one — every piece anchored to a buying-intent keyword and internally linked to a money page.
Five permanent pillar pages act as hubs. Every blog links up to its pillar, funnelling authority and readers toward the money page.
Any mix of pillar or blog — plus product-page updates and opportunistic keyword pages where we spot an opening.
Topics chosen for commercial keywords, not just traffic. Each maps to a category or product page as the conversion point.
Pillars go up early (evergreen); seasonal blogs publish 6–12 weeks ahead of WA's touring, camping and fishing peaks.
Water Bladders, Fuel Bladders and Camping Showers are live. Camping Accessories / Niche Innovations is built as an unpublished Shopify draft, awaiting 4 images, Kim/Megan review and Niche product-safety sign-off. The 4WD & Touring hub has a review draft (6 Oct) awaiting approval. Status checked against Shopify on 20 October 2026.
Prefer 4 pillars? Drop Pillar 05 and fold the 4WD / touring blogs into Water Bladders and Fuel Bladders. The schedule below still works — just reassign those spokes.
3 pillars and 2 supporting blogs are live. The Camping Innovations pillar and Battery Pump blog are built but unpublished, awaiting 7 images in total and review/sign-off. Months below retain the planned slots; status notes show work completed early or published later. The 4WD pillar is drafted for review. Every month ships at least two posts plus product-page updates and opportunistic keyword pages, season-timed for WA. â– LIVE â– AWAITING â– NEW PILLAR â– BLOG â– REFRESH
Your brand guide names this the #1 pre-purchase question and highest-priority content asset. These are low-competition, high-intent, pre-qualified pages, each linking to the matching slim-bladder product. We drip them through the back half of the year — top WA touring vehicles first: