Monthly Performance Report
Key metrics for nicheoutdoors.com.au from Google Search Console and Google Analytics 4. September 2026 vs August 2026.
Google Search Console and Google Analytics 4 figures in this report are for September 2026, compared with August 2026 where shown. GA4 tracking began in December 2025, so the GA4 trend chart begins then. Channel rows can add up to slightly more than the site total because GA4 counts some sessions in more than one channel.
Session volume, user acquisition and engagement from Google Analytics 4. September 2026 vs August 2026.
Paid traffic eased back after a strong August. Sessions fell 13.3% to 25,632, close to the June and July level. Most of the drop came from paid channels: Paid Social fell 13.0% (22,052 → 19,176) and Paid Search fell 22.2% (3,857 → 3,000). Paid Social still brings in 74.8% of all sessions. Organic Search slipped 8.2% (1,397 → 1,283) even though Google search clicks rose, and Organic Social held steady (309 → 306).
Sessions by channel — September 2026
Traffic by channel — September 2026 vs August 2026
| Channel | Sessions (Sep) | Sessions (Aug) | Engaged Sessions | Avg. duration | MoM change |
|---|---|---|---|---|---|
| Paid Social | 19,176 | 22,052 | 4,416 | 0m 40s | ↓ −13.0% |
| Paid Search | 3,000 | 3,857 | 1,746 | 4m 23s | ↓ −22.2% |
| Direct | 1,642 | 1,798 | 686 | 3m 35s | ↓ −8.7% |
| Organic Search | 1,283 | 1,397 | 867 | 5m 14s | ↓ −8.2% |
| Organic Social | 306 | 309 | 180 | 3m 07s | Flat |
| 36 | 50 | 20 | 4m 02s | ↓ −28.0% | |
| Referral | 78 | 93 | 49 | 2m 55s | ↓ −16.1% |
| Other channels | 359 | 326 | 184 | — | ↑ +10.1% |
| Total | 25,880 | 29,882 | 8,148 | 1m 37s | ↓ −13.4% |
Month-over-month trend — Dec 2025 to Sep 2026 (GA4)
Dec 2025: 26,116 · Jan: 26,718 · Feb: 21,819 · Mar: 38,984 · Apr: 36,788 · May: 29,178 · Jun: 26,419 · Jul: 26,118 · Aug: 29,561 · Sep: 25,632
Clicks, impressions and average ranking position from Google Search Console. September 2026 vs August 2026.
Search visibility grew for the third month in a row. Impressions rose 9.2% to 4,673, the highest monthly figure since at least April, and average position improved again (11.73 → 10.90). Clicks edged up 2.3% to 923. The biggest new entry is the generic term "fuel bladder": 486 impressions at position 8.4, up from 11.8 in August. That lines up with the Fuel Bladders guide going live on 9 September.
Click trend — May to September 2026
May: 1,291 clicks, 3,431 impressions · Jun: 1,252 clicks, 4,114 impressions · Jul: 895 clicks, 4,153 impressions · Aug: 902 clicks, 4,281 impressions · Sep: 923 clicks, 4,673 impressions
Top 10 queries — September 2026
| Query | Clicks | Impressions | CTR | Avg. position | vs August position |
|---|---|---|---|---|---|
| niche outdoors | 266 | 366 | 72.7% | 1.06 | Flat |
| niche outdoors water bladder | 106 | 194 | 54.6% | 2.32 | ↓ 1.2 pos |
| niche water bladder | 51 | 124 | 41.1% | 1.02 | Flat |
| niche outdoors fuel bladder | 30 | 56 | 53.6% | 7.54 | ↓ 6.5 pos |
| fuel bladder | 19 | 486 | 3.9% | 8.40 | New in top 10 |
| niche fuel bladder | 18 | 42 | 42.9% | 1.40 | Flat |
| niche outdoors perth | 16 | 31 | 51.6% | 6.06 | ↓ 5.1 pos |
| niche bladders | 13 | 21 | 61.9% | 1.19 | ↑ 0.4 pos |
| niche outdoor | 11 | 27 | 40.7% | 1.81 | ↓ 0.6 pos |
| niche fuel bladders | 7 | 13 | 53.8% | 1.15 | Flat |
"niche outdoors fuel bladder" averaged position 7.54 (1.06 in August) and "niche outdoors perth" averaged 6.06 (1.00 in August). Both still earned clicks at healthy click-through rates of over 50%, which suggests Niche Outdoors still ranks first on most searches and the averages are being pulled down by a smaller number of lower placements. We will check what is showing for these searches in October.
Highest-traffic pages from Google Search Console and Google Analytics 4. September 2026.
Top pages by organic clicks — GSC, September 2026
| Page | Clicks (GSC) | Impressions | CTR | Avg. position |
|---|---|---|---|---|
| Homepage nicheoutdoors.com.au/ | 421 | 2,146 | 19.6% | 4.8 |
| Water Bladders (collection) /collections/water-bladders | 160 | 1,132 | 14.1% | 9.9 |
| Fuel Bladders (collection) /collections/fuel-bladders | 123 | 1,010 | 12.2% | 6.0 |
| Pumps & Accessories (collection) /collections/pumps-accessories | 21 | 667 | 3.1% | 1.8 |
| 60L Flexible Water Bladder /products/niche-outdoors-60l-flexible-water-bladder-slim | 17 | 271 | 6.3% | 6.8 |
| Portable Lithium Camp Shower /products/niche-outdoors-portable-lithium-camp-shower | 14 | 231 | 6.1% | 8.6 |
| Contact /pages/contact | 13 | 231 | 5.6% | 3.4 |
| 100L Flexible Water Bladder /products/niche-outdoors-100l-flexible-water-bladder-slim | 12 | 124 | 9.7% | 7.8 |
| 150L Fuel Bladder — Boat Kill Tank /products/niche-outdoors-150l-flexible-fuel-bladder-boat-kill-tank-edition | 10 | 212 | 4.7% | 14.4 |
| 180L Flexible Water Bladder /products/niche-outdoors-180l-flexible-water-bladder-slim | 10 | 315 | 3.2% | 5.6 |
Top landing pages by sessions — GA4, September 2026
| Page | Sessions | Engaged sessions | Engagement rate |
|---|---|---|---|
| 100L Flexible Water Bladder /products/niche-outdoors-100l-flexible-water-bladder-slim | 6,877 | 1,441 | 21.0% |
| 60L Flexible Water Bladder /products/niche-outdoors-60l-flexible-water-bladder-slim | 3,702 | 828 | 22.4% |
| SEAFLO Fuel Transfer Pump /products/seaflo-lithium-battery-powered-fuel-transfer-pump | 2,197 | 619 | 28.2% |
| 60L Flexible Fuel Bladder /products/niche-outdoors-60l-flexible-fuel-bladder | 2,145 | 505 | 23.5% |
| 180L Flexible Water Bladder /products/niche-outdoors-180l-flexible-water-bladder-slim | 1,930 | 511 | 26.5% |
| Homepage / | 1,067 | 732 | 68.6% |
| XL Ice Mould /products/niche-outdoors-xl-5-5kg-silicone-ice-mould-copy | 788 | 315 | 40.0% |
| SEAFLO 56 Series Booster Pump Kit /products/seaflo-56-series-mobile-booster-pump-kit | 767 | 332 | 43.3% |
| Fuel Bladders (collection) /collections/fuel-bladders | 667 | 453 | 67.9% |
| 150L Fuel Bladder — Boat Kill Tank /products/niche-outdoors-150l-flexible-fuel-bladder-boat-kill-tank-edition | 535 | 294 | 55.0% |
The Water Bladders collection lifted from 102 to 160 Google clicks, with its average position improving from 12.7 to 9.9. On the GA4 side, the 100L Water Bladder product page is still the top landing page (6,877 sessions), followed by the 60L Water Bladder (3,702), which moved up from third place. The Homepage rose to sixth place (1,067 sessions).
Content and site work delivered by Focus Web Designs during September 2026. Full detail is in the Work log.
| Work item | Type | Status at 30 September |
|---|---|---|
| Water Bladders for Camping: The Complete Guide | Pillar page | Live Published 7 Sep, with real product photos added |
| Water Bladders for Camping: What to Know Before You Buy | Blog post | Live Published 7 Sep |
| Fuel Bladders: The Complete Australian Buying Guide | Pillar page | Live Published 9 Sep |
| Fuel Bladders for Boats: How to Plan Extra Range for Offshore Trips | Blog post | Live Written, photographed and published 9 Sep |
| Niche Camping Innovations: Smart Gear for Off-Grid Touring | Pillar page | Built In Shopify, unpublished. Waiting on images, review and product-safety sign-off |
| Battery Fuel Transfer Pumps: The Complete Buyer's Guide | Blog post | Built In Shopify, unpublished. Waiting on images, review and product-safety sign-off |
| Camping Showers Social Set | Social | For review 12 cards and 24 Facebook/Instagram captions. Not yet scheduled |
| Article design clean-up | Site | Shared article styles tidied on the Shopify theme, so guides without a hero photo display cleanly |
| Client hub upkeep | Reporting | August report published; Work log and Strategy page synced with what is live in Shopify |
September moved the content plan from drafts to published pages. Both the Water Bladders and Fuel Bladders topic clusters now have a live pillar guide and a supporting blog post on nicheoutdoors.com.au. Early signs are positive: the generic search "fuel bladder" entered the top 10 queries this month.
Priority work for next month, based on September 2026 GSC and GA4 data.
The Niche Camping Innovations pillar and the Battery Fuel Transfer Pumps guide are built in Shopify. Once images and product-safety sign-off are in, publishing them adds two more live pages to the site. We will also close out the open questions on the fuel and water guides with James and Shaun.
"niche outdoors fuel bladder" (7.54) and "niche outdoors perth" (6.06) both slipped on average position. We will look at what Google is showing for these searches and check the Google Business Profile, so the August recovery holds.
Paid Social and Paid Search sessions both fell (−13.0% and −22.2%). It is worth confirming with the paid media team whether budgets or campaigns changed in September, so October's figures can be read in context.
Data is pulled live from Google Analytics 4 and Google Search Console. Each report is delivered by the last day of the following month, lands in your Slack channel and on your client portal at clients.focuswebdesigns.com/niche-outdoors/reporting/, alongside every report published since June 2026.
Get in touch with Kim and the Focus Web Designs team. We're available to walk through any metric, explain what's driving the changes, and plan next steps.