Content Strategy

MTHFR Diet

mthfrdiet.net
Prepared by Focus Web Designs
2026-07-30

Three-month plan

Built from the SEO audit completed on 2026-07-11. mthfrdiet.net ranks for 7 low-volume keywords today and has zero content across the high-volume supplement clusters buyers are searching for. This plan fixes the 6 technical barriers the audit found, then builds the content library cluster by cluster — quick wins first, authority-building second, conversion content third.

1

Month 1: Fix the Foundation, Rescue the Ranking Articles

Close the six technical gaps the audit found, then rewrite the 7 articles already ranking at positions 61–73 so they have a real shot at page one.

Target keywords
supplements for mthfr · 390/mo · easy
mthfr mutation supplements · 70/mo · medium
mthfr gene mutation supplements · 70/mo · medium
supplements for mthfr mutation · 70/mo · easy
vitamins for mthfr · 40/mo · easy
mthfr supplements to avoid · 40/mo · easy
Content pieces

Estimated impact

These 7 terms already rank on the site and total 680 monthly searches. The audit's difficulty read (mostly “easy”) means on-page rewrites alone — no new backlinks needed — are the realistic route to page one here.

2

Month 2: Build Topical Authority Around the Core Supplement Clusters

Turn the pillar page into a hub by publishing the supporting reviews and roundups for the three highest-priority clusters the research surfaced, then link them together.

Target keywords
vitamin b12 supplements · 18,100/mo · MOFU
best magnesium supplements australia · —/mo · BOFU
iron supplements · 14,800/mo · BOFU
zinc supplements · 12,100/mo · BOFU
methylfolate supplement australia · 210/mo · BOFU
folate rich foods · 1,600/mo · TOFU
Content pieces

Estimated impact

The Methylfolate & B-Vitamins cluster alone represents 27,630 monthly searches (Content Opportunities sheet) with no current content on the site — this is the single biggest content gap the research found.

3

Month 3: Convert High-Intent Buyers & Expand Reach

Move to bottom-funnel, high-purchase-intent clusters — pregnancy/women's health and anti-inflammatory/gut health — where MTHFR readers are already deciding what to buy.

Target keywords
pregnancy supplements · 9,490/mo · BOFU
menopause supplements · 1,900/mo · BOFU
perimenopause supplements · 1,900/mo · BOFU
iron supplements for women · 1,900/mo · BOFU
anti inflammatory supplements · 2,900/mo · MOFU
gut health supplement · 2,900/mo · MOFU
Content pieces

Estimated impact

No physical location, so local SEO content is skipped for this cluster — mthfrdiet.net is a content/affiliate site with a national/global audience.

Expected outcomes

Figures below trace directly to the audit — nothing here is estimated beyond what the audit already calculated.

~80
Missed organic visits/month today, from just the 7 ranking keywords
$300–800
Projected monthly affiliate income once the top 20 target keywords reach page one
2,500+
Additional monthly visitors projected from moving the top 20 terms to page one

Based on current keyword positions and the shortlist of 65 targeted keywords, moving the top 20 terms to page-one positions would deliver an estimated 2,500+ additional monthly visitors. At typical affiliate conversion rates, that represents $300–800 per month in passive affiliate income — growing as the content library scales.

Ready to start Month 1?

The technical fixes and article rewrites in Month 1 can start immediately — they don't depend on new content being written. Let's lock in the plan and get moving.

Call Kim — 0422 281 032