SEO Audit

MTHFR Diet

mthfrdiet.net
Prepared by Focus Web Designs
2026-07-11
1

Organic presence today

A snapshot of where mthfrdiet.net sits in Australian organic search right now — and the technical foundations it's built on.

7
Ranking keywords
~12
Monthly organic visits
0
Page 1 keywords
$1
Traffic value (ad equiv.)

Technical health

AreaStatusNotes
Site security (HTTPS, SSL)GoodValid SSL certificate. HTTPS loads correctly on all pages.
Robots.txtGoodPresent and valid. Disallows /wp-admin/ as expected for WordPress.
XML sitemapGoodSitemap index found at /sitemap_index.xml and referenced in robots.txt.
Canonical tagsGoodHomepage canonical correctly set to https://mthfrdiet.net/.
H1 headingNeeds workNo H1 tag detected on the homepage. Every page should have exactly one clear H1.
Page titleNeeds workTitle reads 'MTHFR Diet – MTHFR Diet' — duplicated. Rewrite to a keyword-rich, descriptive title.
Meta descriptionWatchMeta description present but generic. Rewrite to clearly communicate the site's value and include target keywords.
Schema markupGoodOrganisation schema detected. Consider adding Article schema to blog posts.
llms.txt (AI search readiness)Needs workNo llms.txt file found. AI search engines like Perplexity and ChatGPT cannot properly index the site content.
2

Where you could be

These are keywords where mthfrdiet.net already has some traction — the site ranks in positions 61–73 for these terms. They are not yet on page one, but they signal genuine topical relevance. With targeted content rewrites and on-page SEO improvements, several of these could move to page one within 3–6 months.

KeywordPositionMonthly searchesCPCDifficulty
supplements for mthfr61390$0.93Easy
mthfr gene mutation supplements6370$1.07Medium
supplements for mthfr mutation6470$1.07Easy
vitamins for mthfr6440$0.58Easy
mthfr mutation supplements6770$1.07Medium
mthfr supplements to avoid7240$0.00Easy
mthfr diet7350$0.24Easy

What the difficulty score means

Easy (0–10): a few focused on-page improvements could move this to page one. Medium (11–30): content depth and some link building required. The low difficulty scores here are encouraging — this is achievable without a major domain authority build.

3

What the gap is costing

The traffic and affiliate revenue being left on the table each month by sitting off page one for these supplement and health keywords.

~80
missed visits each month
~$8
estimated affiliate revenue missed monthly
$75
equivalent ad spend each month

How this is calculated

For each keyword the site currently ranks for, we compare the current click-through rate at that position against what page-one positions achieve (~12% for positions 1–3). The affiliate revenue estimate uses industry averages: 3% affiliate link click rate, 8% conversion, $40 average commission per sale.

Paid search value by keyword

KeywordMonthly searchesGoogle Ads CPCAnnual ad cost (top 3)
supplements for mthfr390$0.93$522
mthfr mutation supplements70$1.07$108
mthfr gene mutation supplements70$1.07$108
supplements for mthfr mutation70$1.07$108
vitamins for mthfr40$0.58$33
4

How you compare

Organic search visibility compared to the authority sites that rank alongside mthfrdiet.net for MTHFR, supplement, and health content keywords.

DomainTotal keywordsPage 1Est. trafficTraffic value
webmd.com7015$12
foundmyfitness.com7015$12
genesight.com7015$12
mayoclinic.org7015$12
racgp.org.au7015$12
genetics.edu.au7015$12
methyl-life.com7015$12
marchofdimes.org7015$12
mthfrdiet.netYou70~12$1

Page one presence for key content terms

For the site's most important MTHFR and supplement topics, here is where mthfrdiet.net currently appears versus the page-one leader.

KeywordCurrent positionNumber 1 ranking domain
supplements for mthfr#61healthline.com
methylfolate supplementNot in top 100examine.com
mthfr mutation supplements#67webmd.com
best folate supplementNot in top 100healthline.com
anti inflammatory dietNot in top 100medicalnewstoday.com
folate rich foodsNot in top 100healthline.com
mthfr diet#73genomicgourmet.com
tmg supplementNot in top 100examine.com
vitamins for mthfr#64wellness.com
5

Content gap

High-value supplement and health keywords where authority sites rank on page one — but mthfrdiet.net has no content at all. Each one is a potential affiliate article.

KeywordMonthly searchesCPC
anti inflammatory diet33,100$0.57
vitamin d supplement27,100$0.90
vitamin b12 supplements18,100$0.52
iron supplements14,800$0.81
anti inflammatory foods14,800$0.25
zinc supplements12,100$1.04
magnesium glycinate supplement12,100$0.99
nac supplement9,900$2.05
omega 3 supplements9,900$1.11
b12 supplement4,400$0.74
glutathione supplement4,400$0.97
coq10 supplement4,400$0.85
best magnesium supplements4,400$1.59
probiotic supplements2,900$1.07
berberine supplement2,900$1.00
gut health supplement2,900$2.44
anti inflammatory supplements2,900$1.32
selenium supplement2,400$0.84
best iron supplement2,400$1.54
tmg supplement1,900$2.62

What this means

These are high-volume supplement and health terms where competitors like Healthline, Examine.com, WebMD and FoundMyFitness rank on page one — but mthfrdiet.net has no content at all. Each one is a potential affiliate article driving recurring passive income.

Untapped topic clusters

These content clusters represent the editorial roadmap. Each cluster can anchor a pillar page with supporting supplement reviews and guides — and multiple affiliate revenue streams.

Methylfolate & B-Vitamin Supplements

8 keywords · 27,630 total monthly searches
methylfolate supplement australia210
vitamin b12 supplements18,100
b12 supplement4,400
folate supplement australia40

Anti-Inflammatory Diet & Foods

6 keywords · 55,800 total monthly searches
anti inflammatory diet33,100
anti inflammatory foods14,800
anti inflammatory supplements2,900

Best Magnesium & Mineral Roundups

7 keywords · 38,000 total monthly searches
magnesium glycinate supplement12,100
zinc supplements12,100
best magnesium supplements4,400
best magnesium supplements australia1,600

Pregnancy & Women's Health Supplements

7 keywords · 9,490 total monthly searches
pregnancy multivitamin1,600
pregnancy supplements1,300
menopause supplements1,900
pcos supplement australia140

Gut Health & Digestive Supplements

5 keywords · 10,100 total monthly searches
gut health supplement2,900
probiotic supplements2,900
digestive enzymes supplements1,300
dao supplement1,600

Methylation Support Stack

5 keywords · 5,730 total monthly searches
tmg supplement1,900
same supplement720
glutathione supplement4,400
nac supplement9,900
6

The barriers

Six categories of issues are currently limiting the site's organic reach and affiliate revenue potential.

Thin content depth and keyword targeting

With only 7 ranking keywords across positions 61–73, the site's current articles are not ranking competitively. Pages likely lack the depth, structure, and keyword specificity that Google rewards for health and supplement content. Each existing article needs a thorough rewrite with clear headings, keyword placement, word count expansion, and supporting evidence.

Missing H1 tags on key pages

The homepage lacks an H1 tag entirely, and this is likely replicated across article pages. H1 is a primary on-page signal for search engines to understand what a page is about. This is a quick fix with high SEO impact.

Duplicate and generic page titles

The homepage title reads 'MTHFR Diet – MTHFR Diet' — a duplicated, generic title. Each page needs a unique, keyword-rich title tag following the pattern: [Primary Keyword] | MTHFR Diet.

No AI search readiness (llms.txt missing)

AI-powered search tools including ChatGPT, Perplexity, and Google's AI Overview are increasingly directing health queries. Without an llms.txt file, the site is invisible to these crawlers. Adding llms.txt is a 15-minute fix that opens up a growing traffic channel.

No topical authority clusters built

The site appears to publish standalone articles without a structured internal linking strategy or topic cluster architecture. For an affiliate content site, topical authority — where a hub page links to multiple supporting articles on the same subject — is critical for ranking across an entire keyword cluster rather than individual terms.

No affiliate-optimised content formats

The highest-converting affiliate content types ('best X supplements', comparison articles, product reviews with clear CTAs) appear absent. These formats both rank well and convert traffic into affiliate income. Building a library of these articles around the site's core MTHFR and methylation topics is the primary revenue lever.

These barriers are all fixable. Together they explain why a site with genuine topical relevance — MTHFR is a real, well-searched health topic — is generating almost no organic traffic or affiliate revenue. The opportunity gap is large, and the fixes are well within reach.

7

The path forward

A phased editorial and technical plan to build mthfrdiet.net into a high-traffic affiliate site.

Quick wins

Weeks 1–4
  • Fix H1 tags on all existing pages
  • Rewrite all page titles to keyword-rich format
  • Rewrite meta descriptions with keywords and clear value proposition
  • Add llms.txt file for AI search readiness
  • Expand and rewrite the 7 currently-ranking supplement articles — push positions 61–73 toward page 1
  • Add Article schema markup to all blog posts

Content foundation

Months 2–3
  • Build the MTHFR supplements pillar page (target: 'supplements for mthfr')
  • Publish methylfolate supplement review article (target: 'methylfolate supplement australia')
  • Publish 'best magnesium supplements' and 'magnesium glycinate' roundup articles
  • Publish pregnancy supplements guide targeting MTHFR mothers
  • Build internal linking structure connecting MTHFR explainers to supplement reviews
  • Begin folate/folic acid food guides cluster (5+ articles)

Authority and scale

Months 4–12
  • Expand into anti-inflammatory diet content cluster (33,100/mo keyword)
  • Publish gut health and methylation stack supplement roundups
  • Develop 'best B12 supplement', 'best zinc supplement', 'best iron supplement' roundup articles
  • Build women's health cluster (PCOS, menopause, perimenopause supplements)
  • Target longevity, speciality supplement categories
  • Aim for 50+ articles, 10,000+ monthly visits, $500–2,000/mo affiliate income

Projected impact

Based on current keyword positions and the shortlist of 65 targeted keywords, moving the top 20 terms to page-one positions would deliver an estimated 2,500+ additional monthly visitors. At typical affiliate conversion rates, that represents $300–800 per month in passive affiliate income — growing as the content library scales.

Ready to turn mthfrdiet.net into a high-traffic affiliate income site?

This audit shows a clear path: fix the technical foundations, rewrite the existing articles, and build a library of targeted supplement roundups. The opportunity is large and the competition for MTHFR-specific content is low. Let's map out the next 90 days.

Call Kim — 0422 281 032