Starting point
The box already wins CrossFit searches. The opening is broader Rockingham gym demand.
Search Console shows branded and local CrossFit queries drive almost all current organic traffic. Terms like “gym Rockingham” and “gyms Rockingham” sit just off page one with real impressions, and the seven-day trial has no search landing page of its own. That is where the first work goes.
Project resources
The work in one place.
New items appear here as the work progresses.
SEO Audit
Current search visibility, verified Search Console data, technical health, competitor comparison and the priority pages to build.
Gym Rockingham Page
A dedicated destination for broad local gym intent, so the homepage stops carrying every search intent at once.
Seven-Day Trial Page
A search landing page that answers trial questions before sending people into the existing booking flow.
Content Plan
Beginner and explainer content chosen from Search Console query data, plus timetable and About CrossFit improvements.