Monthly Performance Report
Key metrics for nicheoutdoors.com.au from Google Search Console and Google Analytics 4 for June 2026.
Google Search Console and Google Analytics 4 figures in this report are for June 2026, compared with May 2026 where shown. GA4 tracking began in December 2025, so the GA4 trend chart begins then.
Session volume, user acquisition, and engagement metrics from Google Analytics 4 — June 2026 vs May 2026.
Paid Social dominates at 74.5% of all sessions (19,302), driven by Meta ads. Organic Search brings 6.8% (1,769 sessions) — the highest-quality channel with a 67% engagement rate and nearly 6 minutes average session time. Email jumped +202% month-on-month, a sign the email list is growing its impact.
Sessions by channel — June 2026
Traffic by channel — June 2026 vs May 2026
| Channel | Sessions (Jun) | Sessions (May) | Engaged Sessions | Avg. duration | MoM change |
|---|---|---|---|---|---|
| Paid Social | 19,302 | 24,122 | 5,620 | 0m 48s | ↓ −20.0% |
| Paid Search | 1,972 | — | 1,174 | 4m 8s | New channel |
| Direct | 1,884 | 1,915 | 1,006 | 3m 22s | ↓ −1.6% |
| Organic Search | 1,769 | 2,052 | 1,191 | 5m 54s | ↓ −13.8% |
| Organic Social | 430 | 423 | 263 | 2m 16s | ↑ +1.7% |
| 190 | 63 | 111 | 9m 22s | ↑ +201.6% | |
| Referral | 93 | 129 | 65 | 5m 32s | ↓ −27.9% |
| Other channels | 121 | 47 | 95 | — | ↑ +157% |
| Total | 25,761 | 28,751 | 9,525 | 1m 42s | ↓ −10.4% |
Month-over-month trend — Dec 2025 to Jun 2026 (GA4)
Dec 2025: 26,116 · Jan: 26,718 · Feb: 21,819 · Mar: 38,984 · Apr: 36,788 · May: 29,178 · Jun: 26,419
Clicks, impressions, and average ranking position from Google Search Console — June 2026 vs May 2026.
Search impressions rose 19.9% (3,431 → 4,114), while average position improved from 13.1 to 12.2. Organic clicks were down 3.0% month-on-month, and CTR moved from 37.6% to 30.4%. This points to broader visibility, with an opportunity to improve click-through on the new exposure.
Click + impression trend — April to June 2026
Apr: 1,751 clicks, 3,819 impressions · May: 1,291 clicks, 3,431 impressions · Jun: 1,252 clicks, 4,114 impressions
Top 10 queries — June 2026
| Query | Clicks | Impressions | CTR | Avg. position | vs May position |
|---|---|---|---|---|---|
| niche outdoors | 452 | 539 | 83.9% | 1.19 | Flat |
| niche outdoors fuel bladder | 98 | 173 | 56.6% | 1.14 | Flat |
| niche outdoors water bladder | 88 | 131 | 67.2% | 1.00 | Flat |
| niche water bladder | 58 | 85 | 68.2% | 1.02 | Flat |
| niche fuel bladder | 51 | 78 | 65.4% | 1.28 | ↑ +0.4 pos |
| niche fuel bladders | 23 | 39 | 59.0% | 1.18 | ↑ +0.6 pos |
| niche outdoor | 23 | 35 | 65.7% | 1.31 | ↑ +0.6 pos |
| niche bladders | 17 | 24 | 70.8% | 1.17 | ↑ +0.4 pos |
| fuel bladder | 13 | 187 | 7.0% | 8.89 | ↑ +7.5 pos |
| niche outdoors perth | 7 | 20 | 35.0% | 1.05 | Flat |
The broad "fuel bladder" query jumped from position 16.4 in May to 8.9 in June (+7.5 pts) — a strong ranking improvement on a high-impression, commercial-intent term (187 impressions this month). Branded terms ("niche outdoors", "niche water bladder", etc.) continue to hold positions 1–1.3, which is expected and healthy. This is the term to keep pushing next month — see Priority 1 below.
Highest-traffic pages from Google Search Console (June 2026 clicks) and Google Analytics 4 (June 2026 sessions).
Top pages by organic clicks — GSC, June 2026
| Page | Clicks (GSC) | Impressions | CTR | Avg. position |
|---|---|---|---|---|
| Homepage nicheoutdoors.com.au/ |
596 | 1,903 | 31.3% | 3.0 |
| Fuel Bladders (collection) /collections/fuel-bladders |
294 | 1,524 | 19.3% | 7.4 |
| Water Bladders (collection) /collections/water-bladders |
161 | 1,275 | 12.6% | 12.2 |
| Pumps & Accessories (collection) /collections/pumps-accessories |
20 | 782 | 2.6% | 3.6 |
| 40L Flexible Fuel Bladder /products/niche-outdoors-40l-flexible-fuel-bladder |
19 | 323 | 5.9% | 8.0 |
| Portable Lithium Camp Shower /products/niche-outdoors-portable-lithium-camp-shower |
18 | 142 | 12.7% | 24.5 |
| All products (collection) /collections/all |
15 | 1,058 | 1.4% | 2.8 |
| Contact /pages/contact |
15 | 261 | 5.7% | 5.6 |
| 60L Flexible Water Bladder /products/niche-outdoors-60l-flexible-water-bladder-slim |
15 | 236 | 6.4% | 6.7 |
| 80L Flexible Fuel Bladder /products/niche-outdoors-80l-flexible-fuel-bladder |
13 | 277 | 4.7% | 6.8 |
Top pages by sessions — GA4, June 2026
| Page | Sessions | Engaged sessions | Engagement rate |
|---|---|---|---|
| Homepage / |
17,236 | 5,814 | 33.7% |
| Fuel Bladders (collection) /collections/fuel-bladders |
3,574 | 3,200 | 89.5% |
| Water Bladders (collection) /collections/water-bladders |
3,388 | 3,124 | 92.2% |
| 60L Flexible Water Bladder /products/niche-outdoors-60l-flexible-water-bladder-slim |
1,234 | 903 | 73.2% |
| SEAFLO Fuel Transfer Pump /products/seaflo-lithium-battery-powered-fuel-transfer-pump |
964 | 642 | 66.6% |
| 150L Fuel Bladder — Boat Kill Tank /products/niche-outdoors-150l-flexible-fuel-bladder-boat-kill-tank-edition |
915 | 672 | 73.4% |
| 100L Flexible Water Bladder /products/niche-outdoors-100l-flexible-water-bladder-slim |
884 | 703 | 79.5% |
| Pumps & Accessories /collections/pumps-accessories |
836 | 794 | 95.0% |
| 240L Flexible Fuel Bladder /products/niche-outdoors-240l-flexible-fuel-bladder |
824 | 694 | 84.2% |
| XL Ice Mould /products/niche-outdoors-xl-5-5kg-silicone-ice-mould-copy |
761 | 376 | 49.4% |
The Fuel Bladders and Water Bladders collection pages have 89–92% engagement rates — users who land there are genuinely browsing product options. Pumps & Accessories hit 95%. These high-intent pages deserve continued SEO investment. The Homepage has a lower engagement rate (34%) typical for paid social traffic landing pages — users often bounce or navigate on quickly when coming from ads.
Priority work items for next month based on June 2026 GSC data and current GA4 trends.
"fuel bladder" improved from position 16.4 in May to 8.9 in June — real progress on a high-impression, commercial-intent term (187 impressions this month). Continued internal linking and content depth on the Fuel Bladders collection page should help it break into the top 5.
Organic clicks have fallen every month since March (2,524 → 1,751 → 1,291 → 1,252), even as impressions and average position have improved. That combination usually points to a CTR problem — worth reviewing titles/meta descriptions on the Fuel Bladders and Water Bladders collection pages, both top-3 pages by clicks but with CTR under 20%.
GA4 is tracking sessions well but doesn't yet have ecommerce events (add-to-cart, purchases). Setting up Shopify → GA4 conversion tracking will let future reports show revenue attribution by channel — critical for measuring Paid Social ROI.
Data is pulled live from Google Analytics 4 and Google Search Console. Each report is delivered by the last day of the following month, lands in your Slack channel and on your client portal at clients.focuswebdesigns.com/niche-outdoors/reporting/, alongside every report published since June 2026. GA4 data will have comparable month-over-month periods from January 2026 onwards.
Get in touch with Kim and the Focus Web Designs team. We're available to walk through any metric, explain what's driving the changes, and plan next steps.
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