Monthly Performance Report
Key metrics for nicheoutdoors.com.au from Google Search Console and Google Analytics 4 — July 2026 vs June 2026.
Google Search Console and Google Analytics 4 figures in this report are for July 2026, compared with June 2026 where shown. GA4 tracking began in December 2025, so the GA4 trend chart begins then.
Session volume, user acquisition, and engagement metrics from Google Analytics 4 — July 2026 vs June 2026.
Paid Social still dominates at 72.8% of all sessions (19,009), though its share dipped slightly from June. The standout mover is Paid Search, up +61.4% (1,972 → 3,182 sessions) — worth confirming with the ads team whether that's an intentional budget shift. Organic Search fell −21.5% (1,769 → 1,388), and Email dropped −60.5% (190 → 75).
Sessions by channel — July 2026
Traffic by channel — July 2026 vs June 2026
| Channel | Sessions (Jul) | Sessions (Jun) | Engaged Sessions | Avg. duration | MoM change |
|---|---|---|---|---|---|
| Paid Social | 19,009 | 19,302 | 3,891 | 0m 45s | ↓ −1.5% |
| Paid Search | 3,182 | 1,972 | 2,043 | 5m 12s | ↑ +61.4% |
| Direct | 1,589 | 1,884 | 665 | 3m 8s | ↓ −15.7% |
| Organic Search | 1,388 | 1,769 | 921 | 5m 51s | ↓ −21.5% |
| Organic Social | 320 | 430 | 189 | 2m 26s | ↓ −25.6% |
| 75 | 190 | 45 | — | ↓ −60.5% | |
| Referral | 79 | 93 | 63 | 3m 22s | ↓ −15.1% |
| Other channels | 299 | 285 | 186 | — | ↑ +4.9% |
| Total | 25,941 | 25,925 | 8,003 | 1m 48s | Flat |
Month-over-month trend — Dec 2025 to Jul 2026 (GA4)
Dec 2025: 26,116 · Jan: 26,718 · Feb: 21,819 · Mar: 38,984 · Apr: 36,788 · May: 29,178 · Jun: 26,419 · Jul: 26,118
Clicks, impressions, and average ranking position from Google Search Console — July 2026 vs June 2026.
Organic clicks fell 28.5% (1,252 → 895) even though impressions held flat (+0.9%), because average position slipped from 12.2 to 14.6. Two specific movers explain most of it: "fuel bladder" reversed its June improvement, dropping from position 8.9 back to 19.25 and out of the top 10 queries; and "niche outdoors perth" fell from position 1.05 to 7.87. Branded terms otherwise remain healthy at positions 1–1.3.
Click + impression trend — April to July 2026
Apr: 1,751 clicks, 3,819 impressions · May: 1,291 clicks, 3,431 impressions · Jun: 1,252 clicks, 4,114 impressions · Jul: 895 clicks, 4,153 impressions
Top 10 queries — July 2026
| Query | Clicks | Impressions | CTR | Avg. position | vs June position |
|---|---|---|---|---|---|
| niche outdoors | 297 | 415 | 71.6% | 1.10 | Flat |
| niche water bladder | 73 | 122 | 59.8% | 1.00 | Flat |
| niche outdoors water bladder | 66 | 146 | 45.2% | 3.08 | ↓ 2.1 pos |
| niche outdoors fuel bladder | 47 | 113 | 41.6% | 1.19 | Flat |
| niche outdoor | 24 | 36 | 66.7% | 1.22 | Flat |
| niche fuel bladder | 21 | 47 | 44.7% | 1.13 | Flat |
| niche outdoors perth | 12 | 23 | 52.2% | 7.87 | ↓ 6.8 pos |
| niche fuel bladders | 11 | 43 | 25.6% | 1.26 | Flat |
| niche bladders | 10 | 19 | 52.6% | 1.32 | Flat |
| niche outdoor fuel bladder | 7 | 14 | 50.0% | 1.07 | New in top 10 |
The broad "fuel bladder" query, which climbed to position 8.9 in June, dropped back to position 19.25 in July and fell out of the top 10 entirely (3 clicks, 59 impressions) — undoing last month's gain. "niche outdoors perth" also fell sharply (1.05 → 7.87), worth a local-SEO/Google Business Profile check. Branded terms remain steady at positions 1–1.3.
Highest-traffic pages from Google Search Console and Google Analytics 4 — July 2026.
Top pages by organic clicks — GSC, July 2026
| Page | Clicks (GSC) | Impressions | CTR | Avg. position |
|---|---|---|---|---|
| Homepage nicheoutdoors.com.au/ |
430 | 1,482 | 29.0% | 3.1 |
| Fuel Bladders (collection) /collections/fuel-bladders |
167 | 1,295 | 12.9% | 7.3 |
| Water Bladders (collection) /collections/water-bladders |
117 | 1,230 | 9.5% | 17.5 |
| Portable Lithium Camp Shower /products/niche-outdoors-portable-lithium-camp-shower |
23 | 268 | 8.6% | 30.1 |
| Pumps & Accessories (collection) /collections/pumps-accessories |
21 | 681 | 3.1% | 3.8 |
| Contact /pages/contact |
16 | 303 | 5.3% | 1.6 |
| All products (collection) /collections/all |
11 | 872 | 1.3% | 2.5 |
| 150L Fuel Bladder — Boat Kill Tank /products/niche-outdoors-150l-flexible-fuel-bladder-boat-kill-tank-edition |
11 | 279 | 3.9% | 12.9 |
| 60L Flexible Water Bladder /products/niche-outdoors-60l-flexible-water-bladder-slim |
10 | 259 | 3.9% | 7.0 |
| 80L Flexible Fuel Bladder /products/niche-outdoors-80l-flexible-fuel-bladder |
10 | 183 | 5.5% | 9.5 |
Top pages by sessions — GA4, July 2026
| Page | Sessions | Engaged sessions | Engagement rate |
|---|---|---|---|
| 100L Flexible Water Bladder /products/niche-outdoors-100l-flexible-water-bladder-slim |
9,670 | 2,036 | 21.1% |
| SEAFLO Fuel Transfer Pump /products/seaflo-lithium-battery-powered-fuel-transfer-pump |
5,026 | 1,429 | 28.4% |
| 60L Flexible Water Bladder /products/niche-outdoors-60l-flexible-water-bladder-slim |
1,893 | 906 | 47.9% |
| 180L Flexible Water Bladder /products/niche-outdoors-180l-flexible-water-bladder-slim |
1,860 | 664 | 35.7% |
| Fuel Bladders (collection) /collections/fuel-bladders |
1,606 | 1,327 | 82.6% |
| Water Bladders (collection) /collections/water-bladders |
1,596 | 1,431 | 89.7% |
| Homepage / |
1,412 | 1,121 | 79.4% |
| SEAFLO 56 Booster Pump /products/seaflo-56-booster-pump |
1,014 | 436 | 43.0% |
| 150L Fuel Bladder — Boat Kill Tank /products/niche-outdoors-150l-flexible-fuel-bladder-boat-kill-tank-edition |
990 | 574 | 58.0% |
| XL Ice Mould /products/niche-outdoors-xl-5-5kg-silicone-ice-mould-copy |
971 | 379 | 39.0% |
In June, the Homepage was the #1 landing page by a wide margin (17,236 sessions). In July it dropped to 7th place with just 1,412 sessions (−91.8%), while the 100L Water Bladder product page jumped to #1 (9,670 sessions) and SEAFLO Fuel Transfer Pump to #2 (5,026). Paid Social still drives most traffic, so this looks like an ad creative or landing-page change — worth confirming with the paid media team that it was intentional.
Priority work items for next month based on July 2026 GSC data and current GA4 trends.
"fuel bladder" reversed June's improvement, dropping from position 8.9 back to 19.25 and out of the top 10 queries entirely. Revisit whatever changed on the Fuel Bladders collection page or its backlinks/content around late June — this is the single biggest driver of July's click decline.
This local-intent query fell from position 1.05 to 7.87 month-on-month. Worth checking the Google Business Profile and any recent NAP/location page changes — a sharp drop like this on a near-exact-match local query is unusual and worth a quick audit.
The Homepage went from the #1 GA4 landing page in June (17,236 sessions) to 7th in July (1,412), while the 100L Water Bladder product page jumped to #1. Paid Social still drives ~73% of sessions, so this is very likely an ad campaign change — confirm with the team it was deliberate and performing as expected.
Data is pulled live from Google Analytics 4 and Google Search Console. Each report is delivered by the last day of the following month, lands in your Slack channel and on your client portal at clients.focuswebdesigns.com/niche-outdoors/reporting/, alongside every report published since June 2026. GA4 data will have comparable month-over-month periods from January 2026 onwards.
Get in touch with Kim and the Focus Web Designs team. We're available to walk through any metric, explain what's driving the changes, and plan next steps.
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