Monthly Performance Report
Key metrics for nicheoutdoors.com.au from Google Search Console and Google Analytics 4 — August 2026 vs July 2026.
Google Search Console and Google Analytics 4 figures in this report are for August 2026, compared with July 2026 where shown. GA4 tracking began in December 2025, so the GA4 trend chart begins then.
Session volume, user acquisition, and engagement metrics from Google Analytics 4 — August 2026 vs July 2026.
Every channel grew this month. Paid Social remains dominant at 73.8% of sessions (22,052), up +16.0% on July. Paid Search continued its strong run, up +21.2% (3,182 → 3,857), and Direct climbed +13.2% (1,589 → 1,798). Organic Search held flat (+0.6%), while Email was the one channel to fall, down -33.3% (75 → 50).
Sessions by channel — August 2026
Traffic by channel — August 2026 vs July 2026
| Channel | Sessions (Aug) | Sessions (Jul) | Engaged Sessions | Avg. duration | MoM change |
|---|---|---|---|---|---|
| Paid Social | 22,052 | 19,009 | 4,430 | 0m 33s | ↑ +16.0% |
| Paid Search | 3,857 | 3,182 | 2,375 | 4m 19s | ↑ +21.2% |
| Direct | 1,798 | 1,589 | 724 | 3m 52s | ↑ +13.2% |
| Organic Search | 1,397 | 1,388 | 907 | 8m 30s | Flat |
| Organic Social | 309 | 320 | 185 | 2m 21s | ↓ −3.4% |
| 50 | 75 | 26 | — | ↓ −33.3% | |
| Referral | 93 | 79 | 62 | 3m 27s | ↑ +17.7% |
| Other channels | 326 | 299 | 224 | — | ↑ +9.0% |
| Total | 29,882 | 25,941 | 8,933 | 1m 43s | ↑ +15.2% |
Month-over-month trend — Dec 2025 to Aug 2026 (GA4)
Dec 2025: 26,116 · Jan: 26,718 · Feb: 21,819 · Mar: 38,984 · Apr: 36,788 · May: 29,178 · Jun: 26,419 · Jul: 26,118 · Aug: 29,561
Clicks, impressions, and average ranking position from Google Search Console — August 2026 vs July 2026.
Average position improved sharply (14.6 → 11.73) even though clicks were roughly flat (+0.8%) and impressions rose +3.1%. The standout mover is "niche outdoors perth," which recovered from position 7.87 back to position 1.00 — a full recovery of the drop flagged as a priority in July's report. "niche outdoors water bladder" also improved (3.08 → 1.16). Branded terms remain healthy at positions 1–1.4.
Click + impression trend — April to August 2026
Apr: 1,751 clicks, 3,819 impressions · May: 1,291 clicks, 3,431 impressions · Jun: 1,252 clicks, 4,114 impressions · Jul: 895 clicks, 4,153 impressions · Aug: 902 clicks, 4,281 impressions
Top 10 queries — August 2026
| Query | Clicks | Impressions | CTR | Avg. position | vs July position |
|---|---|---|---|---|---|
| niche outdoors | 314 | 445 | 70.6% | 1.11 | Flat |
| niche water bladder | 62 | 125 | 49.6% | 1.03 | Flat |
| niche outdoors water bladder | 62 | 136 | 45.6% | 1.16 | ↑ 1.9 pos |
| niche outdoors fuel bladder | 40 | 72 | 55.6% | 1.06 | Flat |
| niche fuel bladder | 28 | 56 | 50.0% | 1.39 | ↓ 0.3 pos |
| niche outdoor | 16 | 30 | 53.3% | 1.23 | Flat |
| niche fuel bladders | 13 | 29 | 44.8% | 1.00 | ↑ 0.3 pos |
| niche bladders | 11 | 29 | 37.9% | 1.62 | ↓ 0.3 pos |
| niche outdoors perth | 11 | 18 | 61.1% | 1.00 | ↑ 6.9 pos |
| niche camping | 4 | 14 | 28.6% | 7.14 | New in top 10 |
The local-intent query flagged as a Priority 2 concern in July — down to position 7.87 — is back to position 1.00 in August, its strongest position on record. Overall clicks stayed roughly flat month-on-month (895 → 902), but the sharp improvement in average position (14.6 → 11.73) suggests the underlying ranking health is trending the right way even before click volume catches up. "niche camping" is a new entrant worth watching, currently at position 7.14.
Highest-traffic pages from Google Search Console and Google Analytics 4 — August 2026.
Top pages by organic clicks — GSC, August 2026
| Page | Clicks (GSC) | Impressions | CTR | Avg. position |
|---|---|---|---|---|
| Homepage nicheoutdoors.com.au/ |
450 | 1,811 | 24.8% | 4.3 |
| Fuel Bladders (collection) /collections/fuel-bladders |
142 | 1,207 | 11.8% | 6.5 |
| Water Bladders (collection) /collections/water-bladders |
102 | 1,209 | 8.4% | 12.7 |
| Portable Lithium Camp Shower /products/niche-outdoors-portable-lithium-camp-shower |
46 | 330 | 13.9% | 16.7 |
| Pumps & Accessories (collection) /collections/pumps-accessories |
28 | 700 | 4.0% | 1.6 |
| How to Use Your Water Bladder (guide) /blogs/product-guides/how-to-use-your-niche-outdoors-water-bladder |
12 | 165 | 7.3% | 7.3 |
| 60L Flexible Water Bladder /products/niche-outdoors-60l-flexible-water-bladder-slim |
11 | 287 | 3.8% | 7.7 |
| 150L Fuel Bladder — Boat Kill Tank /products/niche-outdoors-150l-flexible-fuel-bladder-boat-kill-tank-edition |
9 | 216 | 4.2% | 16.0 |
| 40L Flexible Fuel Bladder /products/niche-outdoors-40l-flexible-fuel-bladder |
9 | 136 | 6.6% | 14.7 |
| All products (collection) /collections/all |
8 | 914 | 0.9% | 2.6 |
Top pages by sessions — GA4, August 2026
| Page | Sessions | Engaged sessions | Engagement rate |
|---|---|---|---|
| 100L Flexible Water Bladder /products/niche-outdoors-100l-flexible-water-bladder-slim |
10,697 | 2,240 | 20.9% |
| SEAFLO Fuel Transfer Pump /products/seaflo-lithium-battery-powered-fuel-transfer-pump |
3,670 | 1,145 | 31.2% |
| 60L Flexible Water Bladder /products/niche-outdoors-60l-flexible-water-bladder-slim |
2,951 | 1,167 | 39.5% |
| 180L Flexible Water Bladder /products/niche-outdoors-180l-flexible-water-bladder-slim |
2,577 | 786 | 30.5% |
| 60L Flexible Fuel Bladder /products/niche-outdoors-60l-flexible-fuel-bladder |
2,346 | 865 | 36.9% |
| Water Bladders (collection) /collections/water-bladders |
1,783 | 1,579 | 88.6% |
| Fuel Bladders (collection) /collections/fuel-bladders |
1,565 | 1,287 | 82.2% |
| Homepage / |
1,539 | 1,196 | 77.7% |
| XL Ice Mould /products/niche-outdoors-xl-5-5kg-silicone-ice-mould-copy |
1,140 | 471 | 41.3% |
| SEAFLO 56 Series Booster Pump Kit /products/seaflo-56-series-mobile-booster-pump-kit |
979 | 447 | 45.7% |
The 100L Water Bladder product page remains the #1 GA4 landing page for a second straight month, and grew a further +10.6% (9,670 → 10,697 sessions). The SEAFLO Fuel Transfer Pump held #2. The Homepage stayed in 8th place (1,539 sessions), still well below its pre-July norm. With Paid Social up another +16.0% this month and continuing to favour these product pages as landing pages, it's worth confirming with the paid media team whether this is the intended long-term strategy or a holdover from a July campaign change.
Priority work items for next month based on August 2026 GSC data and current GA4 trends.
This local-intent query fully recovered from position 7.87 back to 1.00 this month. Confirm the Google Business Profile and location content changes that drove the recovery are documented and stable, and consider a light local-content push (Perth-specific landing content or GBP posts) to protect the gain.
Impressions climbed +3.1% while clicks were roughly flat (+0.8%), and CTR slipped slightly. Queries like "niche camping" (position 7.14) and "niche water" (position 4.1) are close to page one but not yet converting — targeted content or on-page optimisation for these near-miss terms could unlock the next click gain.
For a second consecutive month, the Homepage sits around 8th place among GA4 landing pages (1,539 sessions) while product pages dominate. Paid Social now drives 73.8% of sessions and grew another +16.0% this month — confirm with the team whether steering traffic to product pages over the Homepage remains the intended strategy.
Data is pulled live from Google Analytics 4 and Google Search Console. Each report is delivered by the last day of the following month, lands in your Slack channel and on your client portal at clients.focuswebdesigns.com/niche-outdoors/reporting/, alongside every report published since June 2026. GA4 data will have comparable month-over-month periods from January 2026 onwards.
Get in touch with Kim and the Focus Web Designs team. We're available to walk through any metric, explain what's driving the changes, and plan next steps.
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