The July audit showed a site with 25 ranking keywords, ~21 monthly visits and a well-priced gap: page-one positions on the terms it already ranks for are worth about $924 a month in equivalent ad spend. The August keyword research mapped 1,134 keywords across three buckets — mining companies, service providers, and the problems and careers miners search for. This plan spends three months converting that map into pages, in the order that pays fastest: fix what is close, build the category structure, then open the big traffic clusters.
Every page in this plan is a listing vehicle. Category and location pages are where providers pay to appear. FIFO and jobs content attracts the workforce audience that makes those listings worth paying for. Mine profiles give each provider a second page to be found from. Traffic feeds listings, listings fund the next round of content.
The site already appears on pages two and three for its core money terms. Month one is on-page work, no new sections: fix the metadata gaps the audit flagged, sharpen the pages Google already ranks, and complete the listings that real searchers are finding.
| Keyword | Searches / mo | Current |
|---|---|---|
| mining companies | 1,600 | #10 |
| mining companies perth | 1,600 | #26 |
| mining companies of australia | 1,600 | #29 |
| mining companies in western australia | 1,000 | #11 |
| list of australian mining companies | 70 | #21 |
| mining contracting companies | 70 | #6 |
A directory earns rankings through its category pages. Month two builds the browse structure the research mapped: commodity and state pages for companies, and the first service categories that providers pay to be listed under.
| Keyword | Searches / mo | Current |
|---|---|---|
| biggest mining companies australia | 720 | not ranked |
| gold mining companies australia | 320 | not ranked |
| iron ore mining | 390 | not ranked |
| mining companies in brisbane australia | 320 | not ranked |
| mining contractors | 210 | not ranked |
| mining services | 170 | #21 |
With the directory core in place, month three goes after the two largest clusters in the research: FIFO and jobs content that attracts the mining workforce, and mine-site profile pages that capture searches for the mines themselves and link back to the providers servicing them.
| Keyword | Searches / mo | Current |
|---|---|---|
| fifo jobs | 12,100 | not ranked |
| fifo jobs australia | 8,100 | not ranked |
| mining jobs | 6,600 | not ranked |
| no experience fifo jobs | 2,900 | not ranked |
| fifo meaning | 2,900 | not ranked |
| curragh mine | 2,900 | not ranked |
Every figure below comes from the July audit or the August research. No projections are invented.
| Outcome | Measured value | Source |
|---|---|---|
| Quick-win recovery: striking-distance terms moved to page one | ~147 visits / mo (~$924 / mo ad equivalent, ~3 listing enquiries / mo) | July audit, gap-cost model |
| Striking-distance terms available (#4–#30) | 85 keywords | August research |
| Category clusters addressed in month two | ~43,900 searches / mo | August research (lists 22.2k + state 11.4k + commodity 10.3k) |
| FIFO cluster | ~143,800 searches / mo | August research, 124 keywords |
| Jobs and recruitment cluster | ~100,400 searches / mo | August research, 96 keywords |
| Mine-site lookup cluster | ~85,300 searches / mo | August research, 156 keywords |
The plan assumes roughly four to five pieces of work per month: one to two optimisation passes plus two to three new pages. If more hours are available, month three's mine profiles scale up first — they are templated and each one targets its own named search cluster.
Month one needs no new sections and no design work — it is metadata, copy and two category pages on the existing site. The audit and the research both point at the same first move: take the 85 terms already in striking distance and push them onto page one.
For any questions call Kim 0422281032