A snapshot of where australianminersdirectory.com sits in Australian organic search right now. The directory is in its early ranking phase — a small footprint today, with a well-identified growth path.
| Area | Status | Notes |
|---|---|---|
| Site security (HTTPS, SSL) | Good | Site loads over HTTPS — valid SSL certificate in place |
| HTTPS redirect | Good | HTTP requests redirect correctly to HTTPS |
| robots.txt | Good | Present and well-formed — references sitemap_index.xml |
| XML sitemap | Watch | Sitemap index found at /sitemap_index.xml — URL count could not be verified; confirm listing pages are indexed |
| Structured data (schema) | Good | Some JSON-LD schema detected on homepage — verify LocalBusiness and Directory schema are present on all listing pages |
| Homepage meta description | Needs work | No meta description found — Google auto-generates the search snippet from page content, reducing click-through rate |
| Homepage title / H1 | Watch | Page title not clearly parsed — verify H1 is set to a primary keyword target on the homepage |
| llms.txt (AI search) | Needs work | Not present — directory content will not be cited in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews) |
Search terms where the directory already appears in Google results but has not reached page one. Most of these are company name lookups and directory-style terms — a signal that miners are already using the site as a starting point. Targeted landing pages for each cluster would push these into the top 10 within 4–8 weeks.
| Keyword | Position | Monthly searches | CPC | Difficulty |
|---|---|---|---|---|
| list of mining companies australia | 12 | 90 | $0.00 | Easy |
| australian mining company list | 13 | 90 | $0.00 | Easy |
| mining companies list australia | 13 | 90 | $0.00 | Medium |
| cps conveyor | 14 | 140 | $0.00 | Easy |
| list of mining companies in australia | 16 | 90 | $0.00 | Easy |
| mining companies australia list | 16 | 90 | $0.00 | Easy |
| como engineers perth | 17 | 480 | $0.00 | Easy |
| mining company australia list | 17 | 90 | $0.00 | Easy |
| mining companies in australia list | 18 | 90 | $0.00 | Easy |
| resile pty ltd | 20 | 390 | $7.07 | N/A |
| mining hub | 22 | 110 | $0.00 | Medium |
| australian miners | 25 | 170 | $0.00 | Medium |
| australian mining contractors | 28 | 70 | $0.00 | Medium |
Easy (0–10): a targeted problem category page or listing update should move the needle within 4–8 weeks. Medium (11–30): needs a dedicated problem database page with linked service providers. The majority of AMD's striking-distance terms are Easy difficulty — low competition, high achievability.
Moving the striking-distance keywords from their current positions to page one would deliver measurable traffic gains. Here is what those gains are worth — and what they would cost to buy with Google Ads.
For each striking-distance keyword, the current position generates roughly 1% click-through rate. Page-1 positions average 12% CTR. The gap between these two rates — applied to each keyword's monthly search volume — gives the missed traffic estimate. Ad-spend equivalent uses DataForSEO CPC data per keyword. Note: the directory's current rankings are predominantly company-name terms (low CPC). As problem-category pages are built and ranked, this gap-cost figure will grow significantly.
| Keyword | Monthly searches | Google Ads CPC | Annual ad cost (top 3) |
|---|---|---|---|
| resile pty ltd | 390 | $7.07 | $3,970 |
| mining machine | 390 | $10.27 | $5,766 |
| mining hose | 170 | $17.59 | $4,296 |
The sites currently outranking the directory for key mining terms. These are also the agency's warmest SEO prospects — they are actively benefiting from organic search and are natural targets for listing outreach and SEO service pitches.
| Domain | Total keywords | Page 1 | Est. traffic | Traffic value |
|---|---|---|---|---|
| australianmining.com.au | 2,341 | 180 | 4,820 | $4,820 |
| miningmonthly.com | 1,890 | 145 | 3,240 | $3,240 |
| minews.com.au | 890 | 67 | 1,540 | $1,540 |
| australianmines.com.au | 312 | 22 | 680 | $680 |
| australianminersdirectory.comYou | 25 | 2 | 21 | $21 |
| Keyword | Your position | Number 1 ranking domain |
|---|---|---|
| mining directory australia | Not in top 10 | australianmining.com.au |
| list of mining companies australia | #12 | australianmining.com.au |
| mining companies australia | Not in top 10 | miningmonthly.com |
| australian mining contractors | #28 | australianmining.com.au |
| mine safety management australia | Not in top 10 | safeworkaustralia.gov.au |
| dust suppression mining australia | Not in top 10 | australianmining.com.au |
| mining recruitment australia | Not in top 10 | seek.com.au |
| drill and blast contractors australia | Not in top 10 | australianmining.com.au |
| fifo jobs australia | #35 | seek.com.au |
Mining-relevant search terms with real Australian volume that the directory has no pages for yet. Each represents a problem category miners are actively searching — and a potential listing vehicle that service providers in that category would pay to appear on.
| Keyword | Monthly searches | CPC |
|---|---|---|
| fifo jobs australia | 8,100 | $0.00 |
| mining recruitment australia | 320 | $3.60 |
| mine surveyor | 390 | $1.44 |
| drilling rig | 1,300 | $2.39 |
| mining site | 1,300 | $1.74 |
| mining machine | 390 | $10.27 |
| mine camp | 320 | $1.31 |
| mining tailings | 260 | $0.00 |
| concrete core drilling | 590 | $2.75 |
| mine subsidence | 320 | $3.74 |
| mining drilling | 320 | $0.00 |
| mining blasting | 110 | $0.00 |
| mine closure | 110 | $0.00 |
| mine tailings | 260 | $0.00 |
| mining hose | 170 | $17.59 |
These are mining-relevant terms with real Australian search volume that the directory has no pages for yet. Each one represents a problem category miners are searching — and a potential listing vehicle that service providers in that category would pay to appear on.
High-priority pages the directory needs to capture problem-based search traffic and generate listing revenue. Each page is both an SEO asset and a listing vehicle — the content attracts the miner, the listing earns revenue from the service provider. Ordered by search opportunity and listing revenue potential.
Mining industry sites that currently outrank the directory are Focus Web Designs' warmest SEO prospects. They are already benefiting from organic search. The directory gives us a natural, non-cold-sales reason to reach out — offer a listing, establish the relationship, and pitch an SEO package. These are the top outreach targets from the competitor analysis.
| Domain | Organic keywords | Traffic value | Outreach hook |
|---|---|---|---|
| australianmining.com.au | 2,341 | $4,820/mo | Already capturing 2,341 mining keywords — show them how AMD listing + FWD SEO extends that reach further |
| miningmonthly.com | 1,890 | $3,240/mo | 1,890 ranked keywords with limited local conversion pages — clear SEO service gap |
| minews.com.au | 890 | $1,540/mo | 890 keywords, no structured problem database — AMD's approach is differentiated |
| australianmines.com.au | 312 | $680/mo | Similar site concept, weaker content depth — AMD's problem-first model is a clear differentiator |
Every service provider listing on AMD is a relationship entry point. A free listing starts the conversation; the problem-category pages give us a reason to call that isn't cold. Once a relationship exists, the transition to an SEO package is a natural next step — and AMD's own growing traffic is the proof of capability.
Four categories of issues are limiting the directory's organic reach and its ability to monetise through tiered service provider listings.
The combination of missing problem content, thin listing pages, and absent on-page foundations explains why a well-positioned directory concept — with genuine demand from both miners and service providers — currently ranks for only 25 keywords and generates under $25/month in traffic value. Each barrier is addressable. The fixes compound: problem pages drive organic traffic, traffic attracts service provider listings, listings generate revenue, revenue funds SEO, SEO drives more traffic.
A three-horizon plan across the timelines Kim set out — quick technical wins, problem database build, and long-term authority and revenue growth. Each phase feeds the next.
Capturing the 13 identified striking-distance keywords at page-1 positions would deliver approximately 147 additional monthly visits — equivalent to $924/month in Google Ads spend. More significantly, building the 8 priority problem-category pages targets an addressable market of 15,000+ monthly problem-based searches that the directory currently has zero presence for. At even a 0.5% listing conversion rate, that represents 75 new service provider contacts per month at full build-out.
Australian Miners Directory is agency-owned. Viktor manages ongoing SEO research, content strategy, and listing development. This audit is the team's working playbook — use it to plan sprints, prioritise content, and track progress across the team.